Print-ready lead magnet
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QUESTION 01
Can you show the source behind each consequential field?
Follow-up questions
- Which fields expose a source URL or provider record?
- Is the retrieval time stored?
- Can the source be reviewed independently?
What to listen for
A field-level answer with provider, retrieval time, method and limitations.
Red flag
A database-wide accuracy claim without record-level evidence.
QUESTION 02
How do you represent freshness?
Follow-up questions
- Are timestamps stored per field?
- What triggers a refresh?
- What happens when evidence becomes stale?
What to listen for
Visible observation time and consequence-based refresh rules.
Red flag
One last-updated date for the complete record.
QUESTION 03
What exactly counts as purchase intent?
Follow-up questions
- Which signals are first-party?
- Which are modeled?
- Can operators see the difference?
What to listen for
Explicit definitions separating first-party intent from inferred interest.
Red flag
Directory presence, technology use or a weak website presented as buying intent.
QUESTION 04
What happens when data is wrong?
Follow-up questions
- Can a field be corrected?
- Do scores update?
- Is the original evidence retained?
What to listen for
Correction propagates while the audit history remains intact.
Red flag
The row changes silently or the source history disappears.
QUESTION 05
Can governance stop automation?
Follow-up questions
- Can suppression block outreach?
- Can uncertainty block CRM progression?
- Is human approval recorded?
What to listen for
Product-enforced gates with a clear reason and authorized resolution path.
Red flag
Automation continues while review, source or contact eligibility is unresolved.
Scoring the evaluation
Award two points for a complete, demonstrable answer; one point for a partial answer that requires contract clarification; and zero points for a database-level promise without record-level evidence. A low score does not automatically disqualify a provider, but it identifies the controls your team must supply elsewhere.